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Data Quality is the cornerstone of your CRM strategy

How do you get more out of your Customer Relationship Management (CRM) solution?  Does it always require additional functionalities?  Well...enhancing the Data Quality in your CRM may already bring you nice benefits!

Why is data quality important?

Ensuring good data quality in your CRM solution brings benefits like:

The customer journey consists of different touchpoints and channels

Customers are in constant connection with your company.  The customer journey consists of different touch point and different channels.  And it's your customer that decides which channels are used!  Whether you want to provide better customer experience, or you want to attrackt more younger customers, or for any other is important to understand the importance of the different touch points. This ensures that you put the right focus on the right channels.

What is a Cloud Contact Center?

Many companies continue to use their legacy telephony solution to integrate with Salesforce.  While connecting a locally installed PABX with the Salesforce cloud works, there are some downsides to this.  A Cloud Contact Center solution helps to get the right Computer Telephony Integration (CTI) and to let your sales and service teams work optimally!

AI to better understand your customers

Major companies like Amazon, Facebook and Microsoft announced already before to work together to turn Big Data into Artificial Intelligence (AI).  Now also Salesforce announces to add AI to their platform - via its Einstein integrated component.

Why hiding your calling number provides bad customer experience

Companies want to provide good customer experience. But, when calling prospects or customers they hide their calling number. This is devostating the effectiveness of the campaign, and it provides bad customer experience.

Managing omnichannel support objectives with Salesforce

Implementing self-service functionalities via your website allows your organisation to deflect a number of questions from your support agents.  But when customers want to communicate with one of your support people, it is important to have solutions in place to bring the question to the right agent - to have an omnichannel support strategy.

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